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Helsinki 28.2.2008 – The Roundhouse, London and the Finnish innovators FogScreen, Inc. are working in partnership on a unique project that offers twenty young people the opportunity to integrate film, dance, set design and music with interactive ‘fog’ to generate new exciting forms of art and advertising.
Walk-through Screen
The FogScreen projection screen is a thin, translucent curtain of mist, generated by ultrasonic waves and water, which literally floats in the air. Futuristic special effects can be created by projecting images, videos and lights onto the ‘fog’, which is dry so people can walk through it without getting wet. The screen of fog can be made touch-sensitive offering performers and audiences the ability to interact and control the images and sounds.
Creative Opportunities
Creative Producer Richard Milner who is leading on the apprenticeship programme described FogScreen as “truly cutting edge technology” and said that the Roundhouse was “London's leading organisation in providing creative opportunities for young people.” The Roundhouse Studios provides up to 10,000 s young people a year with opportunities to work with inspirational artists, to learn new skills and explore their own creativity.
New Advertising medium
The program culminates in a showcase event where the work created during the programme will be presented. “We are really looking forward to the results of the programme which will inspire our own advertising concepts to be launched this spring”, says Mika Koivula, CEO of FogScreen Inc.
26.02.2008 -FogScreen, Inc. Unveils Interactive Walk-Through Branding (US)
FogScreen, Inc. Showcasing New Opportunities for Brands at 2008 Las Vegas Nightclub & Bar Convention, Feb. 24-27
SAN FRANCISCO, USA and HELSINKI, Finland – February 26, 2008 – FogScreen, Inc., creators of the world’s first walk-through projection screen made of “dry” fog, will be debuting new opportunities for nightclubs, bars and brands at the 2008 Nightclub & Bar Convention and Trade Show. The FogScreen™ Inia projection screen will be featured on the showroom floor to offer attendees a glimpse at the future of bar and nightclub branding and entertainment. Media Contact: |
26.-27.2.2008 FogScreen, Inc. at Nightclub & Bar, Las Vegas, booth 6126
At Nightclub & Bar there is an opportunity to experience the FogScreen projection screen, ultra-cool SFX for nightclubs! Used by Maya in London, BOX in Belfast, Opera in Los Angeles and many other nightclubs around the world, FogScreen projection screen is a must-have product for nightclubs! |
26.02.2008 -FogScreen, Inc. Unveils Interactive Walk-Through Branding (US)
FogScreen, Inc. Showcasing New Opportunities for Brands at 2008 Las Vegas Nightclub & Bar Convention, Feb. 24-27
SAN FRANCISCO, USA and HELSINKI, Finland – February 26, 2008 – FogScreen, Inc., creators of the world’s first walk-through projection screen made of “dry” fog, will be debuting new opportunities for nightclubs, bars and brands at the 2008 Nightclub & Bar Convention and Trade Show. The FogScreen™ Inia projection screen will be featured on the showroom floor to offer attendees a glimpse at the future of bar and nightclub branding and entertainment. |
13.02.2008 -FogScreen® projection screen is one of the world’s 33 greatest innovations
Helsinki 13.2.2008 - FogScreen projection screen has been listed as one of the 33 greatest innovations in the world by Reader’s Digest who ’scoured the globe’ to find the best new ideas and inventions. This is the latest in a string of awards for the innovative FogScreen projection screen that “WOW” and captivate audiences. Other inventions on the list include for example wireless electricity from the US, organic alternative to plastic from Australia and a French car that runs on compressed air. FogScreen, Inc., provides an innovative and award-winning projection screen technology that creates magical experiences and stunning visual effects that “wow” and captivate audiences. Its patented technology creates the world’s first “walk-through” projection screen. With the use of ordinary tap water and digital technology, FogScreen projection screen enables projected images to literally float in the air, creating a brand new medium to captivate and fascinate audiences. The highly innovative yet simple-to-use product has been utilized to enhance product launches, trade shows, live entertainment, nightclubs, museums, theme parks and even private parties. FogScreen has won numerous honors, including the Best Special Effect by the Club World Awards. Select customers include Disney, Nokia, 20th Century Fox, Harrah’s, Victoria’s Secret, P&G, Motorola, Sony, Siemens, Microsoft and many others. |
01-02-2008 FogScreen, Inc. at Nightclub & Bar, Las Vegas, booth 6126
At Nightclub & Bar there is an opportunity to experience the FogScreen projection screen, ultra-cool SFX for nightclubs! Used by Maya in London, BOX in Belfast, Opera in Los Angeles and many other nightclubs around the world, FogScreen projection screen is a must-have product for nightclubs! |
11.12.2007 - FogScreen and AES Partner to Deliver Dry Fog Projection Screen to Tradeshow Organizers (US)
FogScreen’s Walk-Through Projection Screen Showcased on December 10-12 at Expo! Expo! In Las Vegas
SAN FRANCISCO, Calif. / BIRMINGHAM, Ala. – FogScreen, Inc.
creators of the world’s first walk-through projection screen made of “dry” fog, and American Exhibition Services, LLC (AES), the leading provider of value-added marketing services for exhibitions, today announced that their exclusive relationship continues to garner strong interest from today’s top tradeshows and conferences.
FogScreen, Inc. and AES recently worked together at Los Angeles’ Rental & Staging Systems Roadshow and will collaborate again on December 10-12 at Expo! Expo! in Las Vegas to deliver a totally new way to attract audience attention. The walk-through projection screen made entirely of “dry” fog creates magical visual effects wherever captivating audiences is essential, such as tradeshows, high-end parties, nightclubs and live stage events. The partnership between FogScreen, Inc. and AES will allow the stunning device to penetrate additional markets and events.
“Our partnership with FogScreen, Inc. allows us to offer an innovative new way for trade show organizers to engage their audiences,” said Bliss Beasley, Executive Vice President at AES. “Together we can offer trade show organizers the ability to have key messages and advertisements literally float in the air. With the option for interactive capabilities, the ability to create engaging content is nearly limitless.”
“Our partnership with AES has been an exciting and successful endeavor thus far,” said Jorden Woods, President of U.S. Operations at FogScreen, Inc. “AES has proven itself to be a leader in creating thought-provoking campaigns for the tradeshow industry. Our partnership allows us to be visible in front of an extraordinary volume of tradeshow enthusiasts per year and to deliver thousands of brand messages in a totally new and innovative way.”
The FogScreen™ One projection screen (one meter) and FogScreen Inia projection screen (two meter) will be available through AES for associations and trade-show management groups. While both can be used as standalone units, the one-meter-wide device is seamlessly linkable with additional FogScreen One devices. Both the One and Inia utilize patented technology to create a thin layer of fog that is dry to the touch and environmentally safe.
About AES
Since 1989, AES has served the exhibition industry by providing show producers, exhibitors and attendees with the best customer service and innovative services possible. We serve our show producers by assisting exhibitors in marketing their companies and increasing their return on the show. By making an exhibitor’s experience more profitable, and helping attendees navigate the show floor, the overall show experience is improved. AES is well known as an exhibition pioneer offering exhibitor marketing opportunities to progress the profitability and brand and buyer awareness with exhibitors and show managers.
About FogScreen, Inc.
FogScreen, Inc., provides an innovative and award-winning projection screen technology that creates magical experiences and stunning visual effects that “wow” and captivate audiences. Its patented technology creates the world’s first “walk-through” projection screen. With the use of ordinary tap water and digital technology, FogScreen projection screen enables projected images to literally float in the air, creating a brand new medium to captivate and fascinate audiences. The highly innovative yet simple-to-use product has been utilized to enhance product launches, trade shows, live entertainment, nightclubs, museums, theme parks and even private parties. FogScreen has won numerous honors, including the Best Special Effect by the Club World Awards. Select customers include Disney, Nokia, 20th Century Fox, Harrah’s, Victoria’s Secret, P&G, Motorola, Sony, Siemens, Microsoft and many others.
12.10.2007 -Fogscreen, breaks into the top nightclubs in Los Angeles and London
Helsinki, Finland – October 12, 2007
Fogscreen, creators of the world’s first walk-through projection screen made of “dry” fog, are proud to announce that a projection screen is now prominently featured at the entranceway of Markus Thesleff’s hottest new nightclub Maya in London and David Judaken’s hottest new Los Angeles nightclub, Opera.
Maya was developed by the award-winning teams behind some of London’s most successful Clubs: Pangaea, The Cuckoo Club, Amika, Movida and 43 South Molton. Leading personages from the creative communities, including Katie Grand, Chloe Sevigny, Mark Ronson and Jay Joplin as well as all other exclusive visitors will experience the Fogscreen when entering the club. ”Fogscreen is a new and exciting technology which allows a unique interactive branding tool for patrons and corporate clients alike, states Markus Thesleff of club Maya.
In Opera David Judaken, who is also the mastermind behind MOOD Nightclub, has once again created a vibrant and stunning atmosphere for his Hollywood A-list celebrities, including Paris Hilton, Britney Spears, Leonardo DiCaprio, Owen Wilson, Jamie Foxx and David Spade. Opera utilizes the finest materials and strives to visually enthrall its patrons, which is why the club chose the Inia projection screen to create elegant effects for their exclusive audience.
“Fogscreen is pleased to welcome Opera and Maya to the reference list,” says Mika Koivula, CEO of Fogscreen, “Fogscreens creates magical experiences and stunning visual effects that "wow" and captivate audiences in places like nightclubs. That is why 12 months ago we decided to target the nightclub segment. As a confirmation for the decision, Fogscreen was chosen as an effect to Harrah’s Lake Tahoe and BOX in Belfast and won the prestigious Club World Award in Best Effect category last spring. It seems that Fogscreen will be a must-have product for nightclubs very soon”, he continues.
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